Email Marketing: Simple Steps To Build Your List

August 16, 2011 | Author: Joshua Zamora | Posted in Internet Business

What exactly is the best promotional strategy ever?

Email Marketing!! Yes that is correct email marketing.

Building a list of email subscribers could be the single strongest thing you can do for your online business.

To my mind e-mail promoting will never die out. Why? Because you need an

email to line up accounts for almost everything.1. To line up an internet account.

2. To set up a Netflix account.

3. To open up a Facebook account.

And nearly any other account you can think of.

Even the major companies understand the power of email selling.

When was the last time you purchased something at Macy’s or Bestbuy and

they didn't ask for your email?

Then when Father’s day or any major holiday comes around you get a mail

from these firms with Special Father’s Day Sales!

If you are not building your list of subscribers you are shooting yourself in the foot.

Below I will cover what is wanted to commence building your e-mail list.

What is wanted to make a list correctly.

A. The first thing you'll need is a web site name.

This should be related to the niche you are choosing to enter or if you

are wanting to brand yourself together with your business you can always

use www.YourName.com

There are 2 main places to get domain names for nearly $10 a piece.

Godaddy.com and Namecheap.com. I myself prefer using Namecheap

simply because they offer a lot less upsells from the begining of the sale to

the end which saves a lot of time.

One thing both offer is discount codes. You can do a straightforward google search

for “namecheap coupon code for [enter month and year]” The coupon code will

save you about $1 per domain. The savings may not appear like much at the moment

but when you begin purchasing many domains you'll observe the savings.

As the old chestnut goes a penny saved is a penny earned.

B. Hosting.

After you have your domain name picked out you will need to buy web hosting

. I strongly recommend using Hostgator.com. They are really reliable, have

glorious customer service and very inexpensive. It is easy to get their baby package

for approximately $8/month.

If you don't know what hosting is it’s bascially where all the files for your internet site

will be stored.

C. Autoresponder.

Having an autoresponder is the most powerful tool when building a list.

Quite candidly it Cannot be done without one. This is HOW you'll collect your

e-mails.

An auto-responder service is what permits you to create all the capture forms you

will need. A capture form is basically where you “Enter Your Name And Email.”

I'm virtually sure you have seen a capture form before (aka opt-in form).

An autoresponder also enables you to set up e-mails that will be sent

at express time intervals cited by you. For instance you can write

an e-mail to be despatched to your email list and schedule it to be sent 2 hours

from now, 7 days from now, or even 3 months from now. However you

set it up. This is where your cash is made.

I highly recommend using Aweber.com they're very beginner friendly

and straightforward to work with. A straightforward account with Aweber will run you about

$19/month BUT worth each penny once you understand the power of

having your own email list.

If you are on a budget Mailchimp.com is a FREE service but I can’t say much

about their service since I have never used them.

D. Your FREE pressing offer.

This is where the wizardry happens. You will need something of high value

so people feel like they “need” what you've got to offer and are willing to

trade their email for your free present.

An easy method to come up with your free present is to consider what problem

people are having in your niche and make a product to solve their problem.

This can be in the shape of a PDF, Video Coaching series, Audio Recording,

Software, and so on.

This allows you to immediately set yourself up as a guru in your field in the

eyes of your customers. It may also build instant trust; both which are HUGE

later on down the road when you are endorsing a product to your e-mail list.

A small number of you could be thinking your present needs to be this 30-45 page e-book or a

complete 20 video coaching series. It Doesn't! It can be a short 7-10 page

electronic book or 3-5 videos Packed with worth.

Worth weighs heavier then length in this aspect.

E. Squeeze Page.

Once you've your FREE product it's now time to line up your squeeze page.

I am definitely a gigantic fan of WordPress and making squeeze pages. With

WordPress. I utilise a theme called OptimizePress.

OptimizePress is a completely customizable theme that creates high converting,

very professional squeeze pages, sales pages, product launch pages with in

15 minutes. Literally!

Everything is “click to activate.”

If you would like to save plenty of time I would highly recommend picking up a

copy of OptimizePress.

There's one more crucial step when it comes to building your list.

That is to grow a relationship with your list! Earn their trust.

Here is where plenty will blow it! Provide value and extra tips and

tricks to help your subscribers BEFORE you ever try to sell anything!

Price them as your subscriber and do everything in your power to truly

help them.

A way to see what to do and what NOT to do is sign up for other

experts e-mail list in your niche and see what they are doing. Model the ones that

get your attention and supply price and learn from the ones who

only spam you with affiliate offers.

This could make or break your business! If you come off as a spammer not

only will you not make any sales but you will get A LOT of folk to

unsubscribe from your list.

When you begin building your list and develop a wonderful relationship with your list

you will be able to make revenue on demand by simply sending amail to

your subscribers. That is when things get Truly FUN!

So again building an e-mail list and developing that relationship is the most powerful

thing you can do for your business!

To learn step by step how to make money online my good friend Chris Farrell is releasing Chris Mentor Me on September 1st. Read my full chris mentor me review to see what is included.

Author: Joshua Zamora

This author has published 9 articles so far. More info about the author is coming soon.

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